Through the pursuit of a Master's degree in Luxury and Brand Management at SCAD, I have immersed myself in a groundbreaking curriculum designed to equip me with the expertise needed to thrive within the global luxury industry. Courses such as Financial Reporting and Analysis, Supply Chain Management, Marketing Strategies, Visual Narrative Creation, Advertising, and Global Distribution have provided me comprehensive understandings of the intricacies of luxury and brand management. Guided by industry professionals and engaged in collaborative projects with leading luxury brands, I am excited to showcase my project portfolio.
Luxury & Brand Management Final Capstone Project
Ralph Lauren Maison – A Luxury Hospitality Concept
Ralph Lauren Maison is a visionary luxury hospitality project redefining elegance in the heart of NoMad, New York. Designed as an immersive extension of the Ralph Lauren brand, the concept transforms the historic HGU Hotel into an exclusive boutique destination with 50 exquisitely designed suites. Proposing a project dream team, including interior design by Ralph Lauren Interiors alongside architectural enhancements by Weddle Gilmore Architects & HS2 Architecture, this hotel offers an unparalleled blend of classic American luxury and modern refinement. Proposed to be operated by Rosewood Hotels & Resorts, this experience is elevated with bespoke amenities, curated dining from Ralph’s Coffee and Ralph’s Supper Club, and a guest experience that embodies the timeless sophistication of Ralph Lauren. For the brand, this is a strategic and natural next step within the luxury hospitality industry.
Advertising Luxury Course, Final Project
Supply Chain Management in the Global Marketplace, China Project
Supply Chain Management in the Global Marketplace, Final Denim Devotion Project Poster
Luxury Marketing Strategies Course, Final Project
Visual Narrative for Luxury Consumers Course, Final Film
Global Distribution for Luxury Course, Final Project
Business Concepts in Luxury & Fashion Course, Final Project
